Introduction: The Certificate in Fundraising helps fundraisers become more confident and understand how to make a genuine difference to their organisation’s fundraising programme. It’s designed for fundraisers who are responsible for the front line implementation of fundraising activities, with about one to three years paid or voluntary experience.
You’ll learn practical, effective fundraising skills at the very cutting edge of the profession that will enable you to have a positive, immediate impact on your fundraising results. The Certificate in Fundraising will give you a solid grounding in the theoretical concepts and principles behind fundraising and examine the role of fundraising within the sector and the role it plays in society.
Our newly updated syllabus consists of four units:
THE FUNDRAISING ENVIRONMENT
This unit will provide you with an understanding of the wider environment in which charities and other non-profits operate. It has been newly updated to reflect recent changes in regulation, self-regulation and in particular the implications of GDPR. The module also includes a strong emphasis on fundraising ethics, introducing multiple perspectives for ethical decision making, together with a detailed consideration of the role and implementation of the Code of Fundraising Practice.
UNDERSTANDING DONOR BEHAVIOUR
This unit reveals the emerging science of donor behaviour. You’ll learn who gives, why they give and in some cases why individuals elect not to give or decide to stop giving. We will also draw on the latest research findings from the fields of economics, sociology, marketing and the new field of philanthropic psychology. You will learn how to discern the genuine needs of donors and how to add real value in the experience of their philanthropy.
DESIGNING DONOR COMMUNICATION
This is a completely new unit. Here you will learn how to design compelling donor-centric communication that will inspire and excite your donors. We’ll look at the science that underpins great fundraising copy and also the design of both print and digital communications. You’ll learn how to audit communications to enhance their effectiveness in both monetary terms and how good they make supporters feel. At the core of this is the design of a truly compelling case for support.
FUNDAMENTALS OF FUNDRAISING PLANNING
This unit provides a framework for the planning of fundraising activities. You’ll learn how to design a plan for your own fundraising activity, conducting a fundraising audit, writing objectives that are an appropriate response to that environment and proposing a fundraising mix to achieve them. The course will give you a firm grasp of how each key form of fundraising operates. The class will also cover key concepts such as segmentation, positioning, branding and the case for support. It will also teach you how to build a fundraising budget, schedule of activities and appropriate forms of monitoring and control.
||You need to complete four work-based and case-study assignments. See the deadlines for each course on the booking page via the Events & Training calendar.
||The course is taught either via intensive face to face courses (two blocks of two full days) at various locations around the UK or online.
||On average, about nine months is needed. You should to commit six to eight hours per week which amounts to about 400 hours of individual study. You are expected to attend every session, actively engage with your class and tutor, and study in your own time.
||1–3 years paid or voluntary (guide only)
To ensure you are not placed at a disadvantage when studying for an IoF qualification you should have a strong command of written and spoken English to complete assignments to the required standard.
You will need Internet access to use essential online course materials.
You will need to purchase the course textbook Sargeant, A. and Jay, E. (2014) Fundraising Management: Analysis Planning and Practice (third edition), Routledge, London – it is not included within the course fee.
You will need to have read the course handbook before booking onto this qualification. This will help you decide if this is the right qualification for you. Please see the below links:
– Certificate in Fundraising course handbook
– Certificate in Fundraising Online course handbook
||Face to face – £1973 (IoF Individual Members), £2129 (non-members)
Online – £1625 (IoF Individual Members), £1783 (non-members)
Booking terms and conditions apply for all IoF qualification courses. Fees do not include the course textbook.
Bursaries are available via the RAISE: Arts, Culture and Heritage programme. Download an application form
||If you are not yet an individual IoF member your first year’s membership is included with the non-member rate to enable you to access the full range of IoF member benefits during your course. You must hold a valid IoF individual membership while studying for a qualification. Visit our membership pages for more information.
What are the benefits to you and your organisation?
You will be enabled to lead organisational growth and increase impact. You will understand how the application of your extensive practice and management skills combined with academic knowledge and research can help an organisation to double, triple (or more), fundraising income in less than 10 years. By challenging yourself and the organisation you work with, you will be helping to define the fundraising profession. Through your success, your organisation will be helped to fulfil its mission and produce greater impact.
The International Advanced Diploma in Fundraising was one of the most valuable pieces of training I’ve done in a long while. It taught me a new way to think and has had a lasting impact on the way I approach challenges. I apply the principles it taught me on a daily basis, and the colleagues I met through the programme are an invaluable support network.” Abbie Carr MInstF(AdvDip), graduated 2017
What will you learn?
The International Advanced Diploma teaches you how to create the institutional environment to enable fundraising to flourish – it does not teach fundraising. The knowledge audit will help you assess whether you are ready to meet the challenge.
You must complete and pass seven formal written assignments. The qualification is taught at level 7, Masters degree level.
How will you learn?
You are taught via blended learning, with face-to-face (two 3-day teaching blocks) and online elements. You are expected to engage with the course material and your fellow students in advance, between and after the teaching blocks.
The approach is ground-breaking; it is the only professional qualification to be entirely delivered through Active Learning and Just in Time teaching approaches.
The faculty is led by acclaimed international fundraising academics and authors, Professors Adrian Sargeant and Jen Shang.
What level of commitment is needed?
This is a demanding year-long course; you are expected to commit approximately 10-12 hours a week until the completion of the programme. This amounts to approximately 600 hours of individual study.
You will be required to complete a knowledge audit as part of the application process. It will enable you to assess whether the Diploma or International Advanced Diploma in Fundraising is the best route for your learning needs.
Once you have successfully enrolled on the course, your timetable will include:
- 8-12 weeks of learning activities to help prepare you for the first face-to-face teaching block
- 3 intensive consecutive days of classroom-based activities (teaching block 1)
- 14-16 weeks of study including submission of your first 3 assignments
- 3 intensive consecutive days of classroom-based activities (teaching block 2)
- 12-14 weeks of study to complete your remaining 4 assignments
above described matter is copied from above stated website
ABOUT THIS FUNDRAISING COURSE
The world of fundraising can often seem inaccessible and overwhelming – but it does not have to be! If you are just starting to raise money for your organization or know that you will be soon, this fundraising training course will help you get started. You will learn crucial fundraising terms and, most importantly, their implications for your organization. You will create a map of your personal and professional networks to help identify potential donors. This introductory fundraising course will also help you understand what donors look for when deciding whether to fund a program or organization so that you can plan to strengthen those areas if needed.
- Module 1: The Seven Myths of Fundraising
Leverage the people and resources in your community effectively for your organization.
- Module 2: Words Every Fundraiser Should Know
Understand the basics of the fundraising world, including common terms and rules.
WHO SHOULD TAKE THIS FUNDRAISING COURSE?
This free, online fundraising course is a useful introduction to the world of fundraising. Organizations new to fundraising and individuals just starting to consider how to raise funds will find this course most useful. No previous learning or experience is required.
In order to complete this online fundraising course, you will need a device that allows you to listen to audio, access course materials, and upload your assignments.
The University is a non-degree, diploma or credit granting initiative. Philanthropy U, Inc. is the concept developer and sponsor of the initiative. Learners are not entitled to earn college or other academic credit.
Learners are eligible to receive a Certificate of Achievement for this course through the Haas School of Business at the University of California, Berkeley (Berkeley Haas). Berkeley Haas is known for its role in defining a new generation of business leaders with a focus on social impact. Ranked #2 among all business school nonprofit programs in the United States (US News & World Report, 2017), Berkeley Haas inspires and empowers innovative solutions to pressing social and environmental challenges through the work of the Institute for Business and Social Impact (IBSI) and the Center for Social Sector Leadership (CSSL).
To earn a Certificate of Achievement for this free, online fundraising course, you need to earn more than 50% of possible points on quizzes and assignments to obtain a passing grade. Quizzes are worth 15% of your total score, while assignments are worth 85%.